Suffolk Brochure from the Suffolk Tourist Guide
Brochure Distribution 2010
Via Take One Media Ltd
To over 250 outlets including -
• London Rail – Euston and Kings Cross mainline Stations. Over 40 million people use Kings Cross station every year and over 50 million people use Euston station each year.
• Over 150 London Community Centres including Arts Centres (eg the Barbican, Fulham library), Health Centres (eg Guy’s and St Thomas’s Hospital Trust), Conference centres (eg Kairos Conference Centre), Clubs and Societies (eg RAF Club, Inner Temple Law Society),
• London Tourist Information Centres (TICs) - 38
• TICs in Cambridgeshire, Essex and Hertfordshire
• Over 100 Essex outlets including selected Leisure Community and Arts Centres, Hotels and Businesses including Hilton Stansted, Britvic Soft Drinks Co, Council Offices etc
• Over 30 outlets in Harrow and Watford, including TICs, selected Hotels and Community Centres
Via Leisure Target Ltd
To 26 Essex Rail stations including Ipswich, Colchester and South Tendring, Billericay, Shenfield, Chelmsford, Rayleigh, Tottenham Hale, Walthamstow, Clacton, Wickford and Southend Victoria stations
Via Thomson Media Publishing Ltd
• Distributing with East Magazine to over 230 venues throughout Herts, Essex, Cambridgeshire, Bedfordshire and Norfolk, including major supermarkets in those counties.
Online Via www.suffolkbrochure.co.uk
The brochure is replicated online and has its own website which is number 1 in all the search engines for a search of Suffolk brochure or brochure Suffolk.
Via www.suffolktouristguide.com and www.suffolkhotelsguide.com
• The cover page of the brochure and a link to it online appear on every page of these online Guides, which currently receive 50,000 unique visitors a month. So visitors searching for Suffolk attractions, accommodation, Hotels, Pubs, restaurants, shops and general tourist information will reach these Guides, and through them the link to the Suffolk brochure.
2010 DISTRIBUTION TO DATE (Sept 2010)
Take One Media - up to 26/8 Take One had distributed 83% of their total annual allocation, of which 40% went into Essex Accommodation; 22% Essex, London, Camb and Herts TICs; 21% London Rail and 18% London Community. There have been a few communication issues over the Summer with Take One so they have put the brochure into London Business as a goodwill gesture, and it will be interesting to see those take up figures when they eventually appear.
Leisure Target - have already distributed 89% of their allocation, with 95% of their deliveries going to South Essex, Colchester and Tendring. Their top performing outlets have been Tesco in Westcliff, Chelmsford Railway station, Tesco Clacton, Southend Victoria station and Tottenham Hale station.
The other 5% of their copies have gone around the Ipswich and Felixstowe area as we wanted to test take-up within Suffolk, which has been surpisingly good.
Thompson Media - polybagged the brochure with East Magazine in April and May and this was distributed through their normal outlets in East Anglia (mainly retail outlets) during the Spring.
Online - online visitors to www.suffolkbrochure.co.uk increased just under 5% year on year to over 4,000, who viewed an average of 8 pages. The brochure is linked to every page of the Suffolk Tourist Guide and the Suffolk Hotels Guide so it gets good exposure as these sites had over 940,000 page views in the 6 months between 1/3/10 and 30/8/10.
Please click below to see the online version of the brochure at
www.suffolkbrochure.co.uk
Example of the stands in various Hotel locations
Reception desk at Jurys Inn, Islington, one of the London outlets the brochure was distributed through
The display board at Kings Cross mainline station.
Some comments about the Suffolk Brochure
dear sarah,
lovely brochure and very useful....
Peter, Islington
Absolutely Brilliant
May I just offer my very warmest congratulations on the production of such an excellent Guide. It really must be among the best of its kind…the depth and breadth of information includes something for everyone, and the strong infusion of Suffolk’s unique identity makes the site a pleasure to browse. This adds an extra element to the anticipation of our holiday !
Deborah Mitch
Dear Suffolk Tourist Guide
I like your online guide but I was disappointed there isn't more accommodation and eateries in Suffolk, particularly Aldeburgh in it. Please put some more in, especially self catering.
Thank you
Mrs Joyce Jones, Middlesborough
Via Take One Media Ltd
To over 250 outlets including -
• London Rail – Euston and Kings Cross mainline Stations. Over 40 million people use Kings Cross station every year and over 50 million people use Euston station each year.
• Over 150 London Community Centres including Arts Centres (eg the Barbican, Fulham library), Health Centres (eg Guy’s and St Thomas’s Hospital Trust), Conference centres (eg Kairos Conference Centre), Clubs and Societies (eg RAF Club, Inner Temple Law Society),
• London Tourist Information Centres (TICs) - 38
• TICs in Cambridgeshire, Essex and Hertfordshire
• Over 100 Essex outlets including selected Leisure Community and Arts Centres, Hotels and Businesses including Hilton Stansted, Britvic Soft Drinks Co, Council Offices etc
• Over 30 outlets in Harrow and Watford, including TICs, selected Hotels and Community Centres
Via Leisure Target Ltd
To 26 Essex Rail stations including Ipswich, Colchester and South Tendring, Billericay, Shenfield, Chelmsford, Rayleigh, Tottenham Hale, Walthamstow, Clacton, Wickford and Southend Victoria stations
Via Thomson Media Publishing Ltd
• Distributing with East Magazine to over 230 venues throughout Herts, Essex, Cambridgeshire, Bedfordshire and Norfolk, including major supermarkets in those counties.
Online Via www.suffolkbrochure.co.uk
The brochure is replicated online and has its own website which is number 1 in all the search engines for a search of Suffolk brochure or brochure Suffolk.
Via www.suffolktouristguide.com and www.suffolkhotelsguide.com
• The cover page of the brochure and a link to it online appear on every page of these online Guides, which currently receive 50,000 unique visitors a month. So visitors searching for Suffolk attractions, accommodation, Hotels, Pubs, restaurants, shops and general tourist information will reach these Guides, and through them the link to the Suffolk brochure.
2010 DISTRIBUTION TO DATE (Sept 2010)
Take One Media - up to 26/8 Take One had distributed 83% of their total annual allocation, of which 40% went into Essex Accommodation; 22% Essex, London, Camb and Herts TICs; 21% London Rail and 18% London Community. There have been a few communication issues over the Summer with Take One so they have put the brochure into London Business as a goodwill gesture, and it will be interesting to see those take up figures when they eventually appear.
Leisure Target - have already distributed 89% of their allocation, with 95% of their deliveries going to South Essex, Colchester and Tendring. Their top performing outlets have been Tesco in Westcliff, Chelmsford Railway station, Tesco Clacton, Southend Victoria station and Tottenham Hale station.
The other 5% of their copies have gone around the Ipswich and Felixstowe area as we wanted to test take-up within Suffolk, which has been surpisingly good.
Thompson Media - polybagged the brochure with East Magazine in April and May and this was distributed through their normal outlets in East Anglia (mainly retail outlets) during the Spring.
Online - online visitors to www.suffolkbrochure.co.uk increased just under 5% year on year to over 4,000, who viewed an average of 8 pages. The brochure is linked to every page of the Suffolk Tourist Guide and the Suffolk Hotels Guide so it gets good exposure as these sites had over 940,000 page views in the 6 months between 1/3/10 and 30/8/10.
Please click below to see the online version of the brochure at
www.suffolkbrochure.co.uk
Example of the stands in various Hotel locations
Reception desk at Jurys Inn, Islington, one of the London outlets the brochure was distributed through
The display board at Kings Cross mainline station.
Some comments about the Suffolk Brochure
dear sarah,
lovely brochure and very useful....
Peter, Islington
Absolutely Brilliant
May I just offer my very warmest congratulations on the production of such an excellent Guide. It really must be among the best of its kind…the depth and breadth of information includes something for everyone, and the strong infusion of Suffolk’s unique identity makes the site a pleasure to browse. This adds an extra element to the anticipation of our holiday !
Deborah Mitch
Dear Suffolk Tourist Guide
I like your online guide but I was disappointed there isn't more accommodation and eateries in Suffolk, particularly Aldeburgh in it. Please put some more in, especially self catering.
Thank you
Mrs Joyce Jones, Middlesborough
