Suffolk Tourist Guide – About Us

Suffolk Things To Do, Days Out, Tourist Information, Accommodation, Restaurants, Shops and Pubs

The Suffolk Tourist Guide is an independently owned, easy to use online Guide for Suffolk. We hope that you will find all the information you require to plan and book your holiday in this lovely, unspoilt county.

The Guide has been designed to provide you with a quick and easy way to search for information on Suffolk and make bookings directly with our advertisers.

No commission is paid to the Guide for bookings which are made directly with our advertisers, and by including service providers in the Guide we make no warranty about their facilities, so we remain truly independent.

The Guide aims to be the leading online information resource about Suffolk. As it is still relatively young it is developing quickly so please Save it as a Favourite and return regularly to see what new features and articles have been added. If you would like more information on a specific area please contact us if you can’t find what you’re looking for – Send Email.

For our full contact details please see Contact Us


The Suffolk Tourist Guide is owned and operated by Sarah Quinlan, ably assisted by Sarah Kerr and Sue Hamilton (see below), and her dog Molly (above).

Our sister Guides are the Suffolk Hotels Guide which specialises in, you guessed, Suffolk Hotels, and we’ve recently launched to bring you the best wedding venues that Suffolk has to offer. The Guides are not connected to the Suffolk Tourist Board or any other organisation.

Sarah Quinlan set up the Suffolk Tourist Guide in March 2007 with the aim of becoming the leading online information Guide for Suffolk. Previously Sarah worked in the City for a variety of global Banks including Sumitomo Mitsui, Australia & New Zealand Bank, and Deutsche Bank.

In the City Sarah was responsible for multinational clients in a variety of sectors including Retail (eg largest deal worked on was the Morrisons acquisition of Safeway, when her bank lent over £1bn to Morrisons), Hotels, and Leisure (clients included IHG, Hilton, Whitbread, De Vere), Food Services (clients included Premier Foods, Northern Foods, RHM, Uniq).

After completing an MBA Sarah set up the Tourist Guide to show what Suffok has to offer to a wider audience, particularly the London market as she knows from her own experience that Suffolk is easy and quick to reach from London and therefore, given the wealth of its attractions, it should attract more tourists from the Capital.

Now that Sarah specialises in online marketing, given her corporate background she is very keen to work with small – medium sized businesses in Suffolk to help them promote their services online.

September 2010 – Sarah launches a ‘Beginners Guide to online marketing’ blog, in addition to the blogs for the 3 Suffok Guides. Sarah’s Blog is for clients and aims to give some guidance on the confusing world of online marketing.

In partnership with Thompson Media Publishing, each year we produce the Suffolk Tourist Guide brochure, for distribution primarily in London and Essex. It can also be found online at

In November 2008 Sarah set up the Suffolk Hotels Guide with the aim of becoming the leading source of online information for Hotels in Suffolk. In February 2010 the Suffolk Weddings Guide followed and further Guides will undoubtedly follow!

Sarah Kerr – the other Sarah at the Suffolk Tourist Guide (try saying that ten times in a row!) – is the ‘Admin Guru’ for both the Suffolk Guides – she is the person you will receive a reply from should you send us any event information to be included in our What’s On guide, or anywhere else on the website.

Sarah is also the Copywriter, having written many of the articles found here. Since joining the Suffolk Tourist Guide in April 2009, Sarah’s knowledge of Suffolk has – happily – increased tenfold. Sarah is also a freelance writer for a number of other companies and organisations.

In her free time, Sarah enjoys reading fiction and has a keen interest in World Cinema – her interest in and knowledge of the subject often verges on the obsessive. Sarah recently celebrated her 30th birthday without having a nervous breakdown.

Sue Hamilton is the 3rd S. She takes care of the technical aspects of keeping the Guides running smoothly and developing new functionalities to help make the website user experience more pleasant.

Sue has been a florist, a playbus worker and a youth worker before moving unexpectedly into working with young homeless people and people with mental health issues in the use of computers to build websites.

She spends a lot of her time maintaining and developing the Suffolk Guides and in her spare time she builds database driven, CMS controlled websites.

We look forward to seeing you in Suffolk soon!

10% of the annual profits from the Guide are donated to CAMFED, which stands for the Campaign for Female Education. This charity is dedicated to fighting poverty and AIDS in rural communities in Africa by educating girls.

CAMFED began in 1993 by supporting 32 girls in rural Zimbabwe. In 2005, more than 246,520 children benefited from CAMFED’s programme of educational support in some of the poorest regions of Zimbabwe, Zambia, Ghana and Tanzania.

To see more about their work please click below

Suffolk Tourist Guide – Things to Do in Suffolk, Tourism Information, Suffolk Restaurants, and Accommodation, Pubs and Shops

May 2007 – EADT interviews the Guide’s owner and her glamourous assistant with the Company car, outside HQ!